Ok, I know its Mcdonalds, but that's exactly the point. Genius rebranding and being green in the process. Created by the very out-of-the box advertising firm of Leo Burnett, Chicago. The billboard is located in Wrigley Field and actually grows 16 types of lettuce. Trying to make the country's largest fast food chain "fresh" is a huge advertising undertaking to say the least. We all may not agree with the words "fresh" and "Mcdonalds" in the same sentence but I think we can all agree on their choice of advertising firms. Enjoy the creative process in the short film below!
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